Hackathon DigitalBrain

A 48‑hour hackathon challenge to improve a data‑analysis platform. The project involved rethinking the model configuration interface, simplifying the definition of pools and adding AI guidance to help marketing managers set up campaigns. Sections include: Understanding DigitalBrain, Role and Challenge, Brainstorming and Solutions, Prototyping the Solution, Perimeter Calibration, Analysis Results, Video, Key Takeaways and Moving Forward.